5 Ways to Make the Competition Irrelevant

June 23, 2008 | Filed under: Marketing Tips

Is there an easy way to make the competition irrelevant? In an age with so much access to information, bombarded by advertisements and commercials, is it possible to keep the attention of your potential customers? What is the secret to help customers make an easy decision to buy? There is a secret formula that works for e-commerce, retail, bids and proposals. It is a simple formula that has worked since the days of bartering beads, beans and burrows. Read more…

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Who’s a tire kicker and who’s your next customer?

May 30, 2008 | Filed under: Marketing Tips

Tire-kickers are the bane of car salesmen and web designers alike. They call or visit, ask about the product or service, ask for a little more information, thank you, then hang up or leave. A day or maybe a week later, they repeat the process, asking for more information, more detail, and maybe a lower price. …

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Stuck in a rut?

May 28, 2008 | Filed under: Marketing Tips

Is your business stuck in a rut? Does it seem like competition, changing trends, government regulations or economic downturn is digging that rut even deeper?
If so, don’t sit around waiting for things to change, and don’t resign yourself to lower sales and profits. Instead, take the time to …

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Get print ads noticed

May 27, 2008 | Filed under: Marketing Tips

Newspapers and traditional yellow pages may be losing advertisers, but they are still a viable way for many small businesses to get customers. To be effective, however, your ad must stand out in some way from all the others on the page.

How do you make your ad stand out? Here …

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Turn old leads into new sales

May 23, 2008 | Filed under: Marketing Tips

How’s business? If your answer is “Slow!” here’s a suggestion that can put more business on your plate for very little money: Contact individuals who had once inquired about your business then let the ball drop.
Although some of those people may have purchased from someone else, chances are …

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Get customers to buy more

April 25, 2008 | Filed under: Marketing Tips

Are you sending customers on their way with nothing except the merchandise they ordered? And, what about products you ship to your customers? Do they arrive with the merchandise, a receipt, maybe a packing slip — and nothing else?
If so, you’re losing sales.
That’s because the easiest sales …

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Gospel, Free of Charge

April 15, 2008 | Filed under: Church Marketing

Reading what Paul had to say today was an interesting challenge to me as I look to share the gospel with others, and I think it will be a challenge to churches as well.

“What then is my reward? That, when I preach the gospel, I may offer the gospel without charge, so as not to make …

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